While exuding an undeniable retro charm that was a fit for the early days of Instagram, the Billabong font it employed made for a rather chaotic and amateurish logotype — the wacky capital I, uneven letter spacing and inconsistent x-height just didn’t add up to best represent a service valued at a billion dollars. On the other hand, sucking all the life out of it and going with a boring sans serif face, as we’ve seen recently in such redesigns as that for Spotify, would have been to toss precious brand equity out the window. Designer Mackey Saturday came up with what seems to me to be a successful approach in designing a new logotype by hand that kept the spirit of the original one intact, while weeding out its arbitrary clunkiness. (via Instagram Refreshes its Logo | StockLogos.com)
Source: stocklogos.com




![futurejournalismproject:
Your Single Page CSS and JavaScript Scrolling Animation for a Cause Site of the Day
Every Last Drop is a single page Web site by Waterwise, a UK NGO focused on water issues, to demonstrate how and where you can conserve water on a daily basis.
Earlier today we posted on repetition in Web design so count this among the ways to do it better.
Our sophisticated internal critique of the site ran something like this:
Michael: You want to see something neat. [Sends URL]
Jihii: Oh my God, I can’t even take this, it’s so cute.
Michael: It’s…
Jihii: Oh my God, I love this little man.
Sophistication, FJP style.
Image: Partial screenshot, Every Last Drop. Select to Embiggen.](http://25.media.tumblr.com/d989e378b9ad73d5805f530558eef8a4/tumblr_mj5pg1Jsyo1qedj2ho1_1280.png)
