We built BikeRide, a community based cycling iPhone app & website for RaboDirect. The idea is to bring together cyclists into a community where they can easily share their favourtie rides.
Users download the app, sign up and can start recording their own rides to share with the community straight away, or find rides that start nearby.
As users ride courses they get achievements, including the coveted yellow jersey for holding the fastest time on the course. There are also global achievements for holding the most of a certain achievements, such as king of the hill for riding the most extreme rides. (via BikeRide Crowd Sourced Cycling App | Judson Steel)