by Scott Judson
Owner of Judson Steel, an iOS development studio based in Auckland
Catching Elephant is a theme by Andy Taylor
According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone. Among recent acquirers, meaning those who said they got a new device within the past three months, 44.5 percent of those surveyed in December said they chose an iPhone, compared to just 25.1 percent in October. Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S. (via More US Consumers Choosing Smartphones as Apple Closes the Gap on Android | Nielsen Wire)
